{"id":2246,"date":"2026-09-23T13:40:30","date_gmt":"2026-09-23T13:40:30","guid":{"rendered":"https:\/\/rewak.ma\/product\/%d9%83%d8%aa%d8%a7%d8%a8-%d9%83%d9%88%d8%aa%d9%84%d8%b1-%d9%8a%d8%aa%d8%ad%d8%af%d8%ab-%d8%b9%d9%86-%d8%a7%d9%84%d8%aa%d8%b3%d9%88%d9%8a%d9%82-%d9%85%d9%83%d8%aa%d8%a8%d8%a9-%d8%ac%d8%b1%d9%8a%d8%b1\/"},"modified":"2026-11-05T20:11:07","modified_gmt":"2026-11-05T20:11:07","slug":"p2246","status":"publish","type":"product","link":"https:\/\/rewak.ma\/fr\/p\/p2246\/","title":{"rendered":"\u0643\u0648\u062a\u0644\u0631 \u064a\u062a\u062d\u062f\u062b \u0639\u0646 \u0627\u0644\u062a\u0633\u0648\u064a\u0642"},"content":{"rendered":"<p>Dans ce livre, Philip Kotler, surnomm\u00e9 le p\u00e8re du marketing moderne, livre l'essentiel de ses id\u00e9es pour trouver, conqu\u00e9rir et fid\u00e9liser des clients.<\/p>\n<p>Il pr\u00e9sente des strat\u00e9gies et tactiques pratiques pour cr\u00e9er des march\u00e9s, y entrer et les dominer, dans un langage concis adapt\u00e9 au lecteur press\u00e9.<\/p>\n<p>Une r\u00e9f\u00e9rence importante pour les entrepreneurs, les marketeurs et les \u00e9tudiants en gestion.<\/p>\n<h3>Informations sur le livre<\/h3>\n<table>\n<tbody>\n<tr>\n<th>Auteur<\/th>\n<td>Philip Kotler<\/td>\n<\/tr>\n<tr>\n<th>Maison d'\u00e9dition<\/th>\n<td>Librairie Jarir<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p><strong>De l'auteur Philip Kotler<\/strong><\/p>\n<p>Comment trouver des clients, les conqu\u00e9rir et les fid\u00e9liser ? La r\u00e9ponse du p\u00e8re du marketing moderne lui-m\u00eame.<\/p>\n<ul>\n<li>L'une des r\u00e9f\u00e9rences les plus connues en marketing<\/li>\n<li>Des strat\u00e9gies pour cr\u00e9er et dominer des march\u00e9s<\/li>\n<li>Conqu\u00e9rir et fid\u00e9liser les clients<\/li>\n<li>Utile aux entrepreneurs et aux marketeurs<\/li>\n<li>Un condens\u00e9 facile \u00e0 lire<\/li>\n<\/ul>","protected":false},"featured_media":10584,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[157,151,152],"product_tag":[],"class_list":["post-2246","product","type-product","status-publish","has-post-thumbnail","product_cat-finance-ar","product_cat-livres","product_cat-livres-arabes","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/comments?post=2246"}],"version-history":[{"count":1,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2246\/revisions"}],"predecessor-version":[{"id":5023,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2246\/revisions\/5023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media\/10584"}],"wp:attachment":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media?parent=2246"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_brand?post=2246"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_cat?post=2246"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_tag?post=2246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}