{"id":2382,"date":"2026-09-23T13:41:03","date_gmt":"2026-09-23T13:41:03","guid":{"rendered":"https:\/\/rewak.ma\/product\/%d9%83%d8%aa%d8%a7%d8%a8-%d9%86%d9%82%d8%b7%d8%a9-%d8%aa%d8%ad%d9%88%d9%84-%d9%86%d8%b3%d8%ae%d8%a9-%d8%a3%d8%b5%d9%84%d9%8a%d8%a9\/"},"modified":"2026-11-05T20:11:09","modified_gmt":"2026-11-05T20:11:09","slug":"p2382","status":"publish","type":"product","link":"https:\/\/rewak.ma\/fr\/p\/p2382\/","title":{"rendered":"\u0646\u0642\u0637\u0629 \u0627\u0644\u062a\u062d\u0648\u0644"},"content":{"rendered":"<p>Dans ce livre, Malcolm Gladwell explique comment une id\u00e9e, un comportement ou un produit se propage soudainement pour devenir, en peu de temps, une sorte d'\u00e9pid\u00e9mie sociale.<\/p>\n<p>L'auteur commence par l'histoire d'une marque de chaussures am\u00e9ricaine dont les ventes ont soudain explos\u00e9, puis analyse les facteurs qui cr\u00e9ent le \u00ab point de bascule \u00bb des ph\u00e9nom\u00e8nes sociaux.<\/p>\n<p>Un livre utile pour les marketeurs, les entrepreneurs et quiconque aime comprendre ce qui fait bouger les soci\u00e9t\u00e9s.<\/p>\n<h3>Informations sur le livre<\/h3>\n<table>\n<tbody>\n<tr>\n<th>Auteur<\/th>\n<td>Malcolm Gladwell<\/td>\n<\/tr>\n<tr>\n<th>ISBN<\/th>\n<td>9789953294353<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p><strong>De Malcolm Gladwell<\/strong><\/p>\n<p>Pourquoi certaines id\u00e9es et certains ph\u00e9nom\u00e8nes se propagent-ils soudainement comme une \u00e9pid\u00e9mie, tandis que d'autres disparaissent ? Malcolm Gladwell l'explique.<\/p>\n<ul>\n<li>L'un des livres de sociologie grand public les plus c\u00e9l\u00e8bres<\/li>\n<li>Explique la propagation soudaine des ph\u00e9nom\u00e8nes<\/li>\n<li>Des exemples r\u00e9els passionnants<\/li>\n<li>Utile en marketing et dans les m\u00e9dias<\/li>\n<li>Le style fluide de Gladwell<\/li>\n<\/ul>","protected":false},"featured_media":10784,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[151,159,152],"product_tag":[],"class_list":["post-2382","product","type-product","status-publish","has-post-thumbnail","product_cat-livres","product_cat-psychologie-ar","product_cat-livres-arabes","first","instock","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2382","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/comments?post=2382"}],"version-history":[{"count":1,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2382\/revisions"}],"predecessor-version":[{"id":5082,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2382\/revisions\/5082"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media\/10784"}],"wp:attachment":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media?parent=2382"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_brand?post=2382"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_cat?post=2382"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_tag?post=2382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}