{"id":2830,"date":"2026-09-23T13:42:52","date_gmt":"2026-09-23T13:42:52","guid":{"rendered":"https:\/\/rewak.ma\/product\/la-vache-pourpre-livre-de-poche\/"},"modified":"2026-11-05T20:11:13","modified_gmt":"2026-11-05T20:11:13","slug":"la-vache-pourpre-livre-de-poche","status":"publish","type":"product","link":"https:\/\/rewak.ma\/fr\/p\/la-vache-pourpre-livre-de-poche\/","title":{"rendered":"La vache pourpre"},"content":{"rendered":"<p>Aux \u00e9l\u00e9ments classiques du marketing, Seth Godin en ajoute un nouveau : la \u00ab vache pourpre \u00bb, c'est-\u00e0-dire le produit diff\u00e9rent qui attire le regard au milieu du troupeau.<\/p>\n<p>L'auteur explique comment cr\u00e9er un produit ou un service exceptionnel dont les gens parlent, au lieu de compter uniquement sur la publicit\u00e9.<\/p>\n<p>Un livre important pour les marketeurs et les entrepreneurs. \u00c9dition de poche en fran\u00e7ais.<\/p>\n<h3>Informations sur le livre<\/h3>\n<table>\n<tbody>\n<tr>\n<th>Auteur<\/th>\n<td>Seth Godin<\/td>\n<\/tr>\n<tr>\n<th>ISBN<\/th>\n<td>9782100843169<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p><strong>De l'auteur Seth Godin<\/strong><\/p>\n<p>\u00ab Purple Cow \u00bb : soyez diff\u00e9rent ou soyez invisible. Comment cr\u00e9er un produit exceptionnel dont les gens parlent. \u00c9dition de poche en fran\u00e7ais.<\/p>\n<ul>\n<li>L'un des livres de marketing moderne les plus c\u00e9l\u00e8bres<\/li>\n<li>Une id\u00e9e simple et inoubliable<\/li>\n<li>Sur la diff\u00e9renciation face \u00e0 la concurrence<\/li>\n<li>De nombreux exemples<\/li>\n<li>\u00c9dition de poche en fran\u00e7ais<\/li>\n<\/ul>","protected":false},"featured_media":9702,"comment_status":"open","ping_status":"closed","template":"","meta":[],"product_brand":[],"product_cat":[449,151,447],"product_tag":[],"class_list":["post-2830","product","type-product","status-publish","has-post-thumbnail","product_cat-finance-et-affaires","product_cat-livres","product_cat-livres-francais","first","instock","sale","shipping-taxable","purchasable","product-type-simple"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/comments?post=2830"}],"version-history":[{"count":1,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2830\/revisions"}],"predecessor-version":[{"id":5269,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product\/2830\/revisions\/5269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media\/9702"}],"wp:attachment":[{"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/media?parent=2830"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_brand?post=2830"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_cat?post=2830"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/rewak.ma\/fr\/wp-json\/wp\/v2\/product_tag?post=2830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}